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  • The former Group CFO of the giant fashion e-commerce platform Namshi joins as Sary started its expansion to emerging markets through Pakistan and Egypt. 
  • With its continued growth, Sary aims to become the gateway to frictionless commerce between businesses, creating new economic opportunities for emerging markets.

23 August, 2022

Riyadh, Saudi Arabia – Sary, the MENAP leading business-to-business (B2B) eCommerce platform that connects SMEs with manufacturers and services providers has appointed Tarun Gupta, the former Group CFO of the giant fashion e-commerce platform Namshi, as its Group VP of Finance. 

The appointment is in line with Sary’s regional and international expansion to achieve its vision of becoming the leading B2B e-commerce platform in emerging markets. Fueled by a combined $112m in funding to date, Sary announced its acquisition of the Egyptian B2B food and grocery marketplace, Morrawid, and its investment in “Jugnu” the growing B2B platform in Pakistan earlier this year. 

Tarun brings over twenty years of experience in finance, technology, and leadership positions. He formerly led TATA Group consulting’s operations and strategy of the TeleServices sector under TATA Docomo. He started his journey in the e-commerce industry as a Deputy CFO of Myntra, the major Indian fashion eCommerce platform acquired later by “Flipkart”.  Most recently, Tarun was the Group CFO of Namshi’s, one of the biggest fashion e-commerce platforms in the region helping the company navigate through Covid-19 and paving the way for profitability.

Since its founding in 2018 by Mohammed AlDossary and Khaled AlSairi, Sary has successfully consolidated its market leading position, growing rapidly in its three major markets of Saudi Arabia, Pakistan and Egypt. and gearing up its management team to shift focus on profitability and assess potential public listing in the future. As a Group VP, Tarun will play a key role in helping Sary to consolidate regional and international markets, develop scaling strategies and bring business in emerging markets even closer together.

With this strategic appointment, Musaab Hakami, the early investor in the company who joined the management team in the early stages to help grow the business 10x and build a global brand will shift his focus in supporting the company strategic projects and corporate affairs as an Executive In Residence role.