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Cairo, 28 November 2022 – Sary, the MENAP leading business-to-business (B2B) eCommerce platform that connects SMEs with manufacturers and services providers celebrated the signing of multiple cooperation and partnership agreements with FMCG, banking and Fintech organizations from Saudi and Egypt. The agreements are in line with Sary’s regional and international expansion to achieve its vision of becoming the leading B2B e-commerce platform in emerging markets and strengthen its presense in the Egyptian market. The festive event was attended by top executives from partners as well as from the Saudi Export Development Authority, as both business communities seek to streamline and consolidate their economic collaboration efforts.

“We are extremely proud of partnering with top tier corporations in KSA and Egypt such as Savola, Halwani Bros and expanding our services in collaboration with top banking and financial institutions like Banque Misr, Aman and OPay in addition to our strategic partner Tagaddod” said Ahmed Essam, General Manager of Sary Egypt.

“We hope, with those agreements, Sary can integrate innovative solutions and achieve a breakthrough in eCommerce to optimize the flow of goods, helping develop greater efficiencies and reliability across the supply chain in different markets. Throughout the past year, Sary was able to achieve exceptional growth, currently, hosting more than 250 brands on its platform in Egypt, with more to come.

Sary’s partnership agreements with the leading regional FMCG companies in Egypt; Savola, producer of cooking oil, ghee and pasta, and Halwani, producer of halawa, tahini, and jam, are key to further growth of the platform.

Furthermore, We are working with top Egyptian institutions such as Banque Misr, Aman –  a Raya Holding company – and OPay to address a USD 36 billion SME funding gap in FMCG retail business via providing micro-financing services, integrated payment solutions as well as boosting penetration of cashless transactions in local market.”